Our story
· Craft Alcobev · Mumbai · est. 2021The house keeps a straight face. The brands don't.
One house, four characters.
Founded in 2021.
01 — The house
Craft Alcobev is the frame
the characters are hung in.
Craft Alcobev LLP was founded in 2021 and works from Mumbai. It makes distinctive drinks in India and puts them out under four separate names rather than one.
The house is typeset, measured and quiet, so that every brand standing next to it looks like itself. That restraint is the point: Craft Alcobev does not compete with its own brands for attention.
02 — The approach
Distinctive, and specific about it.
The drinks are built around real things rather than a house style imposed on everything: absinthe from Goa, coffee from Chikmagalur, oranges from Nagpur.
Each brand is allowed its own voice, its own typography and its own colour. What they share is the company behind them and the standard applied to what goes in the bottle — not a common look.
03 — The founder
Priyen Patel
Founder & Partner
At the helm of Craft Alcobev LLP is founder and partner Priyen Patel, a seasoned professional with over a decade of experience in the alcohol industry. Priyen began his journey in the industry by working on the ground in local sales, gaining invaluable insights into consumer behavior and market dynamics. His dedication and expertise propelled him to become the head of marketing for some of the world’s most renowned brands, including Jose Cuervo and 1800 Tequila, Bushmills Whiskey, Ron Diplomático Rum, Laurent Perrier Champagne, and Russian Standard Vodka.
During his tenure, Priyen not only managed marketing for these iconic brands but also oversaw sales and marketing operations in duty-free stores, further broadening his expertise in the travel retail market.
04 — The cast
Four characters, one house.
Each brand answers to a different appetite. The full line-up, with the bottles, lives on Brands.
Distinctive drinks from India — and partners to take them further.